9. okt. 2002

Localism

In the Netherlands a well-known product is being marketed with highly sophisticated means:

In a nationwide TV-commercial we follow a guy who happens to be unemployed and lazy. His day begins as he wakes up on a sofa in his dump-like flat. During the whole day nothing really happens; hanging out in the mall, sitting on a bench on a town square and so forth. After a long day he returns to his home to have dinner: A king-size frozen pizza from Iglo - a so called PZA. The commercial finishes with the clear message: For those with a huge appetite!

Iglo is actually a French company but I guess this ad is meant for the Dutch market only.