The well-known chewing gum manufacturer Dandy has changed its name to the more humorous Gumlink.
"...our core values; courage, networking, high performance, accountability and persistence (...) Chewing Gum for Business and Pleasure (...) we aim to lift the entire chewing gum business to an entirely new level..."
Hey fellas, this is chewing gum you're dealing with. You know, Hubba Bubba bubble stuff. Not disintermediate frictionless deliverables or some other surplus-contaminated 1996 bizz-wiz. Lighten up, dammit!