"All we need to do is pay attention to what the Internet really is. It's not hard. The Net isn't rocket science. It isn't even 6th grade science fair, when you get right down to it. We can end the tragedy of Repetitive Mistake Syndrome in our lifetimes -- and save a few trillion dollars’ worth of dumb decisions -- if we can just remember one simple fact: the Net is a world of ends. You're at one end, and everybody and everything else are at the other ends."
Manifesto-time again with another one from Doc Searls and David Weinberger: World of Ends