"Japanese bookstores are set to launch a national campaign to stop so-called "digital shoplifting" by customers using the lastest camera-equipped mobile phones. It is the kind of thing that most Japanese young women wouldn't think twice about doing. They might spot a new hairstyle or a new dress in a glossy fashion magazine and they want to know what their friends think - so they take a quick snap with their mobile phone camera and send everybody a picture. But the publishers of those magazines feel they are being cheated out of valuable sales. Together with Japan's phone companies, they are issuing stern posters which warn shoppers to be careful of their magazine manners."
BBC News: Japan's 'digital shoplifting' plague [via Angermann]