29. aug. 2003

The future of the BBC Online

Judging from this article, there's going to be a heavy political debate over the BBC, and especially it's online efforts. Is the BBCi a waste of public money (+£100 million spent last year), or is BBC Online a central and indeed a crucial part of tomorrows public service media?

There's no doubt the BBC runs an expensive online operation, but with initiatives such as the Creative Archive, the BBC demonstrates what most other media organisations and corporations fail to grasp: An understanding of how to provide real public value in an Internet age.