"But it's not just publishing or journalism that are going through a process of mass amateurisation at the moment. In fact over the last fifteen years or so pretty much all media creation has started to be deprofessionalised. We only have to look around us to see that this is the case - as individually created media content that originated on the internet has started to infect mass media. Hard-rocking poorly-animated kittens that once roamed e-mail newsletters are now showing up in adverts and credit-sequences, pop-songs written on home computers are reaching the top of the charts, weblog commentators in Iraq are getting columns in the national and international newspapers, music is being hybridised and spliced in the home for competitions on national radio stations. The whole of the mainstream media has started to look towards an undercurrent of individual amateur creation because of the creativity that's bubbling up from this previously unknown swathe of humanity. Mass-amateurisation is EVERYWHERE."
Tom Coates' contribution to this summer's Aula Meeting of Minds discusses personal publishing from the time of the homepage to today's "Empires of Nano-publishing", and does so rather brilliantly: Weblogs and the mass-amateurisation of nearly everything